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Sara Lee

  • Sara Lee
    Sara Lee
  • Sara Lee Point of Sale Display
    Sara Lee Point of Sale Display
  • Sara Lee Point of Sale
    Sara Lee Point of Sale

Project details

The 2nd Annual Sensational Sandwich Search!

ClickCulture was contracted to design communication for Sara Lee’s Second Annual Sensational Sandwich Search. The ambitious event was designed to promote Sara Lee as a provider of high quality deli meats and cheeses, to both grocery store chains and the consumer, with a grand prize of a Free Trip to Hawaii for a Family of Four.

ClickCulture produced a full-blown support program for Sara Lee, including a radio campaign with participating grocer identification, posters, point-of-purchase, promotional literature, booth exhibits and a website with online registration and sweepstakes entry.

The Promotion ran in six major markets around the country and produced over 25,000 entries.

Client

Sara Lee
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