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Social Media, why make the effort?

Social Media is just one piece of a more comprehensive marketing plan. Clients constantly question the need and use of social media. When done correctly businesses can gain marketplace intelligence and compare competition across platforms. According to the 2013 Social Media Marketing Industry Report, “The top two benefits of social media marketing are increasing exposure and increasing traffic. A significant 89% of all marketers indicated that their social media efforts have generated more exposure for their businesses benefit, with 75% reporting […]

Our Approach to Website Design

ClickCulture believes that user experience and interface design of websites should put the user at the center of the process. We call this philosophy user-centric design. We put ourselves in the target’s heads, to consider their concerns, needs and desires from the beginning of the design process, using Web Best Practices. Structure. The design should organize the content according to relevance and should be presented intuitively and purposefully. We use leading edge web best practices to communicate in a meaningful […]

New Google Maps

New Google Maps … better? worse? Intuitive or cumbersome? http://www.fastcodesign.com/3027177/behind-google-maps-new-design#1